First take an inventory of your skills — all of them.     Take a piece of paper and draw a line down the middle.  On the left-hand side title it “Hard Skills”; on the right-hand side title it “Soft Skills.”  Both are important aspects of your overall value in the marketplace.  Hard skills represent easily transferable, tangible, and technical skills.  For example, your education, computer skills, certifications, designations, mathematical ability, software skills, statistical analysis, sales forecasting etc.  Soft skills are equally important but harder to measure because they are intangible and subjective such as being a leader, dependable, optimistic, patient, methodical, collaborative, persistent, diligent, competitive, honest, etc.

So now without censoring yourself write down what all of your skills are.

Next make a separate list of who you respect and admire.  They can be from the present or the past, from your family or from history.  This helps you understand who you are and  the traits you admire in yourself.

Once you determine whatand who you value, I want you to spend some time asking yourself why?  Work through this question and you’ll be surprised at what comes to the surface.

You need to be able to define your value for yourself and embrace it before you can market yourself to others.

Many of us experience a crippling fear or anxiety when venturing into the unknown.  For some of us, it’s applying for a promotion or a new job.  For others, it’s starting your own business and putting yourself out there.  What should you do when faced with this?  Get out of your head!  That’s right, stop thinking about the problem and instead listen to your body.

The moment you feel the fear, analyze where it’s sitting.  Is it an ache in your head, a rock in the pit of your stomach, or does it feel more like butterflies?  Is your heart racing? Are your shoulders tensing up, or is your stomach tightened? Do you feel faint?  Stay with the feeling even though its uncomfortable because in a few moments, you will start to calm down.  It will pass like a wave and you will realize that the fear was not as big as your mind played it up to be.

Homework: Begin to break down your fears and have a reality check. On a piece of paper, start listing your fears when it comes to your career or business.  Get them out on paper and they begin to lose strength and power over you.  Afterward, write a few action steps that you can take to alleviate some of these fears.  Don’t make them too extravagent because then you won’t implement them.  Make them simple and attainable.  If you need to ask for help on a specific problem, determine who that should be.